If you’re passionate about your new business, next you can focus your energy on engaging customers. After something draws their attention to what you have to offer, you can begin making meaningful relationships. Consider the following suggestions as you form a customer base.
- Aesthetic Appeal
What causes you to pull over and visit a new business? Similar things will likely attract your customers. If someone is driving on a day off, the physical appearance of your business can sway people to stop and check out your offerings. What does your sign include? A clean, well-lit sign with a logo and text that’s to the point can do a lot of initial work. Someone will stop and enter your building. What will they find? Organize your merchandise so it is easy to move from area to area, and look into having commercial painting Louisville work done to make the space look both professional and welcoming.
How will you draw the attention of people who don’t drive by your business regularly? So many technology tools can assist you, depending on which demographics you hope to engage. You can arrange to have a website designed and use the site to present your identity and your offerings in an organized way. You may also choose to use social media sites, newsletters, and print mailings. Different mediums will reach people at different times. Vary your outreach approaches and determine what works best for you.
- Free Stuff
People enjoy free stuff or discounted products. Even as you introduce people to your business, you can offer incentives so people return. Offer a sale on a specific day of the week. Try having a raffle. Partner with an organization to offer something together. Maybe the bags you use at the check-out counter advertise local events. Get creative and ask your customers for fun suggestions. Find out what people like.
After you’ve developed business relationships with people in your community, don’t stop. Continue to take note of your customers’ interests and wishes and use those to keep you motivated.